What you will learn
Understand the role of KOLs in supporting SME marketing goals
Create a clear campaign direction (objectives, targets, and success indicators)
Build a short 7-day work plan to run a KOL campaign
Identify the main risks and prepare simple mitigation steps
Course Description
This training helps participants understand the fundamentals of using KOLWhiz to plan relevant KOL campaigns for SMEs, starting from campaign objectives, setting success targets, to preparing a short work plan.
Course Curriculum
Handbook
1 Lessons
Relevant and Measurable KOL Campaigns for SMEs
2.38 MB
Video 1 — Why SMEs Need KOLWhiz
1 Lessons
Why SMEs Need KOLWhiz
2:22
minutes
Video 2 — Successful KOL Campaign Strategies for SMEs
1 Lessons
Successful KOL Campaign Strategies for SMEs
2:48
minutes
Video 3 — Choosing the Right KOL for SMEs with KOLWhiz
1 Lessons
Choosing the Right KOL for SMEs with KOLWhiz
3:22
minutes