What you will learn
Explain the meaning of “setting direction” before execution so business decisions become more measurable.
Recognize common obstacles that make MSMEs make unsystematic decisions.
Understand SmartWhiz as a market intelligence system for collecting and summarizing market signals.
Compare decision-making processes without a system vs with SmartWhiz to reduce reactive decisions.
Understand the workflow and basic features of SmartWhiz to monitor, analyze, and follow up on insights.
Formulate 1 relevant brand uniqueness and prepare a simple 1-page campaign plan.
Course Description
This module helps MSME participants understand the importance of setting direction before execution, get to know SmartWhiz as a market intelligence system, compare decision-making without vs with SmartWhiz, and understand the workflow and basic features to formulate brand uniqueness and a more targeted campaign plan.
Course Curriculum
Handbook
1 Lessons
Determining Business Direction Amid Market Noise
2.57 MB
Video 1 — Why Is Setting Direction Crucial for Business?
1 Lessons
Why Is Setting Direction Crucial for Business?
5:22
minutes
Video 2 — Understanding SmartWhiz as a Market Intelligence System
1 Lessons
Understanding SmartWhiz as a Market Intelligence System
4:14
minutes
Video 3 — Comparison Without & With SmartWhiz
1 Lessons
Comparison Without & With SmartWhiz
3:46
minutes
Video 4 — SmartWhiz Workflow & Features + Closing
1 Lessons
SmartWhiz Workflow & Features + Closing
4:36
minutes